Monday, March 29, 2010

Pepsi Refresh Project.

Pepsi came up with the idea to spend 1.3 million dollars on projects around the nation to better the country. This is a fantastic idea because it not only advertises Pepsi products but allows communities to have a voice in what they think needs work on.

My favorite is the Project P.O.T.S "Peace on the Street". This project's aim is to stop violence on the streets; again. I feel that with the elimination of crime in neighborhoods will affect other things in that neighborhood. The less crime there is, the more likely businesses will want to have a store there which will positively affect the economy in that area. The better the economy, the more likely the people in the neighborhood will be better financially prepared for the future.

What I don't like about this project is that $14,000 is spent on program directors. That's slightly over 25% of the money they would get. However, if everything else is spent appropriately, this project can become very successful and would inspire other communities to do the same.